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Insurance Quotes on a Website Vital for Immediacy

May 1, 2010

If you want to get and keep consumers who are surfing the Internet for insurance quotes, then you need to have something front and center for them to get those quotes immediately. In this day and age of everyone wanting more information faster, having the ability to offer instant quotes will give your insurance website a big boost.

You have chosen to go the smart route and offer your website visitors access to at least three quotes at once. Three is a good number for a variety of reasons: it offers enough of a comparison for people to get a good idea of what they need to know, and it isn’t confusing. Really, what surfers are looking for is enough salient information to let them understand what you offer, and what it will mean to them if they buy from you.

If you don’t give them information when they land on your insurance website, then you take the chance of losing them when they click away to another site that does have what they need. Do you have time to offer that kind of feature on your website, optimize the site to attract traffic and redo it so that it is clean, professional and easy to navigate, and deal with clients and phone calls? Chances are the answer to that question is a resounding, “No.”

Keep in mind that it’s not “just” quotes that people want when they visit your site. Sure, it is one of the “top” items on their mind, but they still want to see something overall that impresses them about your site. They want interesting information, guidelines for buying insurance, a blog that has material in it that applies to them, and a personal message from you that tells them they are welcome and may ask any questions they want.

In other words, they need to feel like your insurance website is a home-away-from-home and that you are interested in their welfare and will help them choose what they need in terms of insurance. To deliver that kind of a message, you want to partner with a search engine optimization company who knows what they are doing, largely because they too have experience in insurance agency marketing experience.

You want an insurance marketing company that does search engine optimization work every day of the week, has great ideas, a super design department, ace writers who know their job and social media marketing to make your blog sing. Well, OK, not sing, but certainly stand out above others.

You will want your search engine optimization company to offer you nifty ideas, create an insurance website that looks really striking, draws traffic, uses the latest in Web 2.0 specs and makes sure you get fresh content on a regular basis. They need to offer you good ideas, populate the Web with items that relate to you and your business and in general, know what they’re doing so you can run your business knowing the search engine optimization is doing its job while you deal with clients. It’s the best of both worlds.

Chris Kazor is with insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.