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Full Service Is the Key for Your Insurance SEO Company

May 15, 2010

You know that it takes a whole lot of your time every day to just keep your insurance business alive and well and running like clockwork. Who really has the time to stop and start working on search engine optimization stuff for your website? You may have some time on a break or at lunch time, but let’s face it, that is isn’t “enough” time to do the kind of job you need to do to keep your site up-close and personal to thousands of potential customers.

To make your insurance website take on a life of its own and net you the traffic and customers you would like to see, you need to spend just about every day adding new content; tweaking things to make them look clean and professional; and writing fresh and interesting content to keep people interested. You’re wondering right about now where on earth you will find that kind of time during the day – heck – during the month, to keep up with the demands of running a viable and busy website.

Your first answer is likely that you just don’t have that kind of time. Honest answer and one that actually does have an alternative solution. Which is? The perfect answer is having your very own insurance search engine optimization team working in the background to keep your website ticking along so that you can run your business without worrying about your online presence.

The facts are that insurance websites really need to have a certain design and presence to them that will attract a higher number of visitors that actually buy, or in the jargon of the industry, convert. In short, what you need is a tailored website design for surfers and a site that tells the whole world who you are. In other words, the face – the person behind the website.

This is important because if people get to know you, understand you and trust you, then they will buy from you. This is why social media marketing is so vitally important on today’s anonymous WWW cyber highway; it makes the impersonal, personal and in doing that, has the potential to boost sales.

Optimizing your insurance website will increase your Google rankings. This isn’t to say it will happen overnight, because it doesn’t. You want a nice, slow build to a holding crescendo to get to your spot on the first page of Google. No one can guarantee you a number one spot on the first page, and if they do, run for the hills.

If your search engine optimization company does their wizardry behind the scenes and makes your site start to climb in the rankings, this is a good thing. However, they should also be doing something else for you, and that is promote your insurance website much like a PR firm does. Pardon me? Yes, promote you. It’s all a part of the package. You don’t just get the search engine optimization part of the deal, you get social media networking, articles every month linked back to your site, news releases using your name and business and blogs.

Just think about that for a minute. Blogs, social marketing, new articles monthly, new news releases monthly and a clean and professional website and – wow – you’re looking really good. Yes, this is hard work and mostly the reason many insurance agents just don’t have the time to deal with their website. Leave that to the SEO company, it’s what they do best.

Chris Kazor is with insurance marketing company, specializes in marketing insurance websites online. Learn more at