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Tactics for the Success of Your Insurance Marketing

April 15, 2010

So, what do you have on your website that is unique, stands out, makes people want to come back and surf your site and maybe buy something? Give that some thought for a second, and if you just figured out your website doesn’t even tell people about that unique thing you offer, then you’re losing customers. What you need to make your insurance website stand out and get noticed is a unique and different approach to using the Web 2.0 social environment.

Web-schmeb, so you think you can do it yourself? Do you understand why using the old approach to keyword density and stuffing articles with a keyword doesn’t work well with search engines any longer? Do you appreciate that people like to read material written for “them” and not a search engine spider? If you said no to both of those questions, it’s time to come out of the dark ages of keyword stuffing and get with the latest, “minimal mention to be more effective online” trend.

In the 21st century, you have to be able to climb out of the box that contains all the old ways of marketing online and jump off the cliff into something new. In other words, your health insurance website has to have a unique appeal and not look just like hundreds of others out there – you know, add a little zing.

It’s tough enough today to sell health insurance without having a website that doesn’t do you any favors. This is why you absolutely need a company with the ability to give you that kind of “zingy” website, to boost your rankings with the right keywords, and to populate your blog with informative entries. What you need to promote your insurance business is something that stands out and says, “I have what you need, can help you, and our prices are reasonable.”

Having said that, you also want a company to design an insurance website for you; one that speaks the way “you” do. A site that shows the world how passionate you are about your business, how serious you are about giving good customer service, and how dedicated you are to helping people find the “right” health insurance for them.

Here is what you need to have an insurance website that lives large: link backs, a current blog that is well-written and contains lots of interesting information people need to know, frequent news releases that keep people informed about what is happening in your area of health insurance, lively articles with some humor to tell people about your business, and a site that is properly optimized for the search engines. Never fear, finding that one company isn’t hard, and we may even have a few hints for you on that one.

Chris Kazor is with insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.