Improving Insurance Website Conversion

March 10, 2010

If you tuck away the contact form, you are requiring the visitor to make an extra step to contact your company. The average visitor to a website will visit 2.3 pages on your site. This number can be increased if you keep a blog actively updated. However, if the homepage is the first page, the second page needs to be your contact form or else it becomes less likely that the visitor will convert to a contact.

The way to improve this is to put a short contact form on every page. Regardless of the page the visitor lands on first on your site, they have immediate access to an easy way to contact you via a short contact form. Otherwise, they may just pass your “contact us” button, read some information then leave without contacting your company.

Adding a short contact form to every page of your website is probably one of the easiest ways to improve conversion.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, insurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.