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Improving Insurance Website Conversion

March 10, 2010

If you tuck away the contact form, you are requiring the visitor to make an extra step to contact your company. The average visitor to a website will visit 2.3 pages on your site. This number can be increased if you keep a blog actively updated. However, if the homepage is the first page, the second page needs to be your contact form or else it becomes less likely that the visitor will convert to a contact.

The way to improve this is to put a short contact form on every page. Regardless of the page the visitor lands on first on your site, they have immediate access to an easy way to contact you via a short contact form. Otherwise, they may just pass your “contact us” button, read some information then leave without contacting your company.

Adding a short contact form to every page of your website is probably one of the easiest ways to improve conversion.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, insurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Insurance Marketing Strategy for the New Google

March 5, 2010

A lot of shuffling is taking place in the Google algorithm right now. Last year, their modified algorithm named “Google Caffeine” was released for public testing. In the summer, we reviewed it and realized that they were changing for the better. In November, they announced that they would begin upgrading their data centers.

In the last couple of months, we have seen a lot of fluctuation in rankings which is a pretty good sign that the upgrade is well underway. But one of things we are also seeing is that Google is looking for a new third element, social networks.

It appears that the world’s largest search engine is paying attention to how often a website is linking with popular social networks as a way to gage popularity. Some experts even speculate that they monitor Tweets and Re-Tweets.

The clear message to take from this is that you need a social networking strategy to compete online. It’s that simple. If you are currently working with a marketing company that is not implementing a social network strategy then it’s time to change quickly to catch up with the new Google search.