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This Year’s Insurance Marketing Strategy

January 18, 2010

We frequently talk about the benefits of having an insurance website that can work with your offline insurance marketing efforts. These benefits included building credibility by showing case examples and client testimonials things that cannot be done on a billboard.

But the most important value of a website is its ability to work as the center of your online insurance marketing strategy.

Two things have to happen to make a website successful. Number one, when someone types in your region and insurance type, your website needs to be on the first page of the search results. This is achieved with article publishing, inbound links, social networking, and blogging. With a little time investment, hard work from your SEO company, and a consistent number of new inbound links pointing to your website from other websites, your website should be easy to find by prospective clients.

So now that the insurance website is found on the search engine, it’s time to convert that visitor into a contact. Websites that are old, aesthetically unattractive, and not formatted to be user-friendly will experience a much lower conversion rate regardless of where they are ranked on the first page of search engine results.

But of course it all starts with being found in the search engines.

To learn more about insurance marketinginsurance search engine optimizationinsurance web designinsurance website or insurance agency marketing, visit or call 1.800.504.8593.