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Give Insurance Customers What They Want Fast

December 20, 2010

If you don’t have the capability to provide customers with insurance quotes, you may be your own worst enemy when it comes to insurance marketing.

Have you looked at your insurance marketing website today and asked yourself whether or not you are quote worthy? Not quotable, but quote worthy, meaning does your insurance website offer customers what they want, when they want it and as fast as they want it?

Is your insurance website interactive, offering your visitors ready to quote insurance rates with a few clicks of the mouse? Does the quote capability of your insurance website offer surfers at least three quotes? If you said no to both of those questions, it’s not hard to offer this feature on your website and it would be beneficial to you to look into that. After all, consumers these days absolutely insist on having access to as much information as they can find before they make a purchasing decision.

Is your insurance marketing website clean, crisp, clear, easy to load, zingy and alive with information? Are you and your philosophies front and center on the site? Does your insurance Web design pack a punch that delivers a clear and understandable message to your existing and potential customers? Give that one some thought and if you answer no to that question, and you need to be honest with yourself, then you might want to spiff your site up and drive more traffic to your website.

Insurance Web design, even if you have an existing website, is something that is done in partnership with you and with an eye to having the site insurance search engine optimized. If the site isn’t optimized, it simply doesn’t perform well in search engine results. That means it will cost you business if your website does not perform.

It’s best to hire out your insurance search engine optimization to a company that knows first had what goes into designing an insurance website and ultimately, how to market it the right way to get slow and steady rankings over a period of time. You need a company that does insurance agency marketing every day of the week.

You want your business to get the online attention it so richly deserves. Our insurance Web design is specifically tailored to Web 2.0 specifications offers active, lively websites, unique to you. We don’t do cookie cutter templates. We offer original ideas, original writing, original blog material and original social media marketing. You can’t beat that anywhere.

ReadytoQuoteinsurance marketing company, specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Live Large When Insurance Marketing

December 14, 2010

You want the whole she-bang when it comes to insurance marketing; the brass ring of websites that makes your business attractive to Web surfers.

If you thought you had enough hours in the day to do due diligence to your insurance marketing, you would probably be doing that right now, instead of reading this article. The thing that stymies most people who attempt to do their own website marketing is that they don’t know what is unique about their insurance business. They don’t feel comfortable tooting their own horn about what they offer.

Well, in order to get the traffic you want to you website and to convert it to customers, you have to live large, bold, bright and brilliant. In other words, you have to toot your horn to get people’s attention or they won’t know you are there and won’t stop by your site. That means your insurance marketing isn’t working for you, because it is costing you business.

Today’s Internet milieu is busy and decidedly different than it used to be when it was first launched. Gone are the basic html sites that were the basics in a pinch kind of approach. Gone are the days when people found it hard to contact you. Now, just about everything you do on the Internet is socialized for the Web 2.0 environment. That means you have to adapt or lose out on a superb chance to market insurance to those in your niche.

That old saying, “Think outside the box to get anywhere,” is particularly apt for today’s websites and the approach to any kind of health insurance marketing website. It needs something different to attract visitors. It needs the right keywords; keywords that slowly build you a reputation for delivering the goods and the service.

Just remember, getting to page one of Google does not happen overnight. You’re in for the long haul when you want to sell health insurance the right way on the Internet. The flash and dash of some sites may well shoot them to the top ranking, but they won’t stay there, because they used black hat methods.

You need an ethical company that plays by the rules and only does white hat work; good, solid, reliable and fair work that reflects best on you and your insurance marketing business. Do NOT settle for anything less. After all, it’s your business, your investment in your future and your reputation on the line. You want the best to make you the best. You need is an insurance website that reflects who you are and tells people about your passions, your mission and your goals, and your unique selling points.

To live large you need: link backs, a current blog, frequent news releases, lively and interesting articles about your business and a site that is properly optimized for the search engines. That’s asking a lot, but when you find that company, you will be worth your weight in gold when the results are in for your insurance marketing website.

ReadytoQuoteinsurance marketing company, specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Marketing Is an Art

November 1, 2010

Owning your own insurance agency is hard work. Why make it harder than it has to be when it comes to insurance marketing?

While owning your own business is definitely a thrill, it comes with a whole lot of responsibility and that includes not just running the bricks and mortar part of the business, but dealing with your online presence. If you thought there weren’t enough hours in the day to get to everything done at work, wait until you also try to tackle insurance search engine optimization.

Insurance marketing is a distinct art and you may do it very well with your brick and mortar storefront. Doing it online is an entirely different can of worms; a whole new world in fact. To start with, you need to have the ability to create an insurance website design. If you are a skilled website designer, this will be easy. If you are not, this will be an Excedrin headache, guaranteed.

Along with the pretty website comes a lot of other information you need to be aware of and put into use on your insurance website. For instance, just to name a few things, you need to make sure the design is Web 2.0 compliant. It will do no good at all to use old coding that isn’t supported by today’s browsers.

The website needs to be clean, clear, crisp, professional, and load fast. It needs to have user-friendly navigation, links to all your internal web pages at the bottom, clear tabs, pictures that match the content, content that is clean and has the proper keywords used, proper headers and title tags, fresh copy frequently and – well, that’s a long list of things that need to be done. Is there time in the usual office day to accomplish website design, etc., and the usual phone calls and walk-in traffic? Probably not.

This is one of the main reasons to consider hiring an insurance search engine optimization company; one whose founder has over 25 years experience in the business and knows what is needed to market insurance effectively and with clarity and precision. In other words, targeted marketing, done the right way the first time. Let the business of insurance search engine marketing be your guide to all things Internet related.

Sit back and let the experts quietly do their job in the background and slowly move your site up through the ranks on Google. We say slowly because in insurance search engine optimization, nothing happens overnight. If the optimization is done ethically, effectively, consistently and with a plan in mind, your site will rise steadily and have a good chance of keeping its ranking later.  And really, that is what a good ranking is all about, rising steadily, reliably and visibly. This converts traffic to your site to buyers.

If you need help marketing your insurance website or need a website to even get started, find a company with the expertise to understand insurance and understand insurance website design. You’ll come out the winner.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Website Insurance Quotes Need to Be Right in Front of Your Visitors

October 31, 2010

These days, visitors to your insurance website want health insurance quotes in a blazing hurry. If they don’t get them, they tend to go elsewhere.

Since you’re in business to sell insurance, you want people to not only come to your website, but stay, look around awhile, and then buy a product. That is what having an online insurance marketing presence is all about. Once the visitors are there, you want them to stay. If you have what they want and can offer it right away, they remember you for that. So, if you have an interactive website that is able to offer at least three quotes at once, you’ve helped someone do comparison shopping and saved them some time.

It’s a fact that these days if someone knows they need insurance and has made up their mind to go online shopping, that they want lots of information before they make a purchasing decision. If your website offers the quote comparisons plus a lot of other interesting information people need to know, you have a potential buyer or convert.

Sure, people start by hunting for quotes, simply because they have budgets to adhere to and can’t spend big bucks. But, quotes aren’t the only things that keep a surfer on your site. If you have information on there that is fresh, interesting, has a twist to it, applies to their situation, is something new they didn’t know about or is the latest information in the insurance business, they will want to read about it.

Put yourself in the shoes of an online website surfer who is hunting for insurance quotes and wants to know a ton of information about insurance and what it will do for them. What would “you” want to see and know? Put another way, the people that come to your website are looking for some guidance in shelling out cash on insurance. If you give them what they want and deliver it promptly, you have the winning edge.

This means you want your message to be loud and clear, seen and heard in a way that visitors will remember your site. This doesn’t mean you use neon colors, tacky looped videos of you explaining insurance, looped music on each page or even flashing text. Those are the very things people click away from. If you want it done right the first time, find a company that knows insurance inside out and has search engine optimization experience. This is a winning combo for “you.”

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Liven up your insurance website presence and nab more traffic

October 30, 2010

If you have an insurance website that isn’t doing anything, think search engine optimization.

While you may very well have a professional insurance website, it might also be just there not doing anything and not bringing you any business. You think it looks OK and try to do something with it now and then, but it never seems to really make much difference. Therein lies the problem. If your online presence isn’t lively, active, easy to navigate, constantly changing and properly optimized for the right keywords, you lose business. It’s just that simple.

When people go online to search for insurance, they want to know that the goods (insurance policies) and services (customer service) you have are stellar. They want to know you have something that meets their needs, something that they want and something that they will buy. That means you need to have a great deal of pertinent information on your insurance website to tell people that you mean business, you know your business and they will benefit from your business. Think about that for just one second.

If you had a personalized, unique, suited-to-you website that was carefully planned, had the right kind of search engine optimization (SEO), relevant link backs, a lively blog, fresh new articles every month about your area of expertise and news releases that gave people even more information about insurance, what do you suppose would happen? If you said your site would get more visitors, you’d be right. Not only would you get more visitors, you should be able to convert them to buyers.

Conversions start with first class service. If you offer that to your website visitors in a variety of ways – a blog with information they need to know, instant quotes, your free and valuable advice and open availability – people will come back. Service is the watchword of the 21st century, something many other businesses seem to have forgotten in tough economic times.

When it comes to SEO, you want a company that not only offers hot designs, personalized to you, but a company that uses social media marketing to boost your image out on the Web. You want a current blog, useful tips and hints, entertaining articles that don’t confuse visitors and a real “people presence.” Have all that and you will thrive on the Internet. That means you can get down to business and run your insurance agency, while the SEO company does its thing behind the scenes, making you look good.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Quality SEO Rankings take some time

October 21, 2010

If you plan to get on the first page of Google, you need patience and a search engine optimization company that knows its stuff.

Patience is a good thing to have when you are aiming to get on the first page of Google’s search engine results. In fact, fast results and search engine optimization (SEO) shouldn’t really be in the same sentence. Why? Because if SEO is done properly and ethically, your insurance company website will slowly make its way to page one and then likely stay there.

It takes time to do SEO the proper way. If it’s done the black hat way, you get just about instant results and an instant crash and loss of position a few days later. Slow and easy the white hat way, done with ethics in mind and your long-term stability rankings-wise, is what you need. Don’t expect overnight results, because in the final analysis, you won’t have those results long enough to enjoy them.

Why is SEO so important to your insurance business? Because insurance is a major necessity today and even if a person don’t have it now, he or she will need it in the very near future. With the advent of health care reform, it will become mandatory for everyone to have some form of health insurance. It’s best to start looking for that insurance now, while prices are fairly competitive. You can find the best competitive prices online at an in-the-know, savvy, people-friendly insurance company website – a website that knows what you want and has it right there for you to search.

If you’re running an insurance business, you want to be in the right position to offer your surfers what they want. They want bells and whistles, information, prices and the ability to be able to contact you immediately after for free instant quotes. The hits you get on your website are potential customers, and you want to covert them to insurance policy buyers.

To accomplish that, you need an SEO firm that makes your insurance website unique and inspires people to do business with you. You also want people to know the person behind the website, the real insurance agent with valuable and free information to help them select what they need. When people feel they know you, it makes you and your business real to online buyers, and more people will be willing to do business with you. It’s the key secret in relationship marketing.

It’s fairly straightforward. If people feel they know the agent behind the site and you have a style that offers them what they want, they will stick with your insurance company. With the right SEO firm, you get superior website design, completely new articles every month, clever and strategic marketing and the slow increase in your rankings – meaning you are on your way to be on the first page of Google. All you have to do is run your insurance business and let the SEO firm handle the behind the scenes stuff.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Smart Quoting Is the Bee’s Knees

August 15, 2010

If you’re ready to quote your insurance website visitors when they land on your site, you’re marketing the smart way.

If you don’t have a quoting function on your insurance marketing website, you may be losing visitors that convert. Meaning, while you may still get traffic, it may not stay and buy a product. Why is this? If people are looking for health insurance rates and want to compare them to other plans, they want quotes – right NOW. If you don’t have a way to do that, that visitor may click away to the competition.

The truth about the insurance market these days is that it is highly competitive and consumers demand enough information to make up their minds about what they need in terms of health insurance. They don’t “just” want health insurance quotes, they also want information about how the various plans work, what the plans cost, how it will fit their needs, what they can do if they are on a budget, and a whole host of other questions.

You need to be able to engage your traffic, answer their questions, provide prompt quotes and tell them the straight goods right up front. For this reason, you need a professionally designed insurance website that gets your message across clearly and with impact. Ask yourself this question: What is the most important thing that I need to tell my customers? Once you have the answer to that, you have the core reason for your website.

To get the right kind of insurance website, partner up with an insurance search engine optimization (SEO) company. If you have an SEO company in your corner, you will have a dynamic, clean, crisp, personalized website that others will envy. It will be the talk of the town. You also want your SEO company to know what they are doing when it comes to insurance agency marketing, ideally doing it every day. When you find that company, your website will be tailored to Web 2.0 specifications and make you proud when it’s finished and launched.

When you choose an insurance search engine optimization company, choose one that does “not” do cookie cutter websites – you know what we mean; everyone has the same site with a different company name slapped into the text. You want original ideas, original social media ideas, original articles and news releases, and original website content. If it isn’t original, you have a major problem on your hands.

And now for another question: “Can you afford to ‘not’ have an insurance search engine optimization company doing your website design, content and social media?” If you have tried to do everything by yourself, you know that you can’t do “everything” by yourself. Hiring a company that is able to provide you with professional insurance agency marketing expertise is your number one choice.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Insurance Marketing Tactics That Honestly Work

July 15, 2010

If you want to stand out in the milieu of insurance marketing websites on the Internet, you have to be “different.”

We don’t mean different in the sense that you have a neon motif for your site or it looks like something a youngster would put together for their first site. We mean different in the sense that your website is the latest, hottest and most up-to-date design that conforms to Web 2.0 requirements. Insurance search engine optimization is changing fast, and he who hesitates usually gets stuck doing things the “old way.”

This isn’t to say that the “old way” of doing things won’t get you traffic; it just won’t get you the “same” kind of traffic you’d get by having your insurance website professionally designed with the right stuff. So, really, to be truly unique and one of a kind, you have to have some really great stuff going for you; something that makes your site stand out and makes people want to come back to it and yes, buy something.

Nodding your head right about now? That makes sense, because in today’s online world, selling health insurance is rough and tumble, which means you need a leg up to be “the site with some great stuff on it.” That little extra edge that will make your site slowly and consistently work its way up in the rankings on Google. Slow and steady wins the race and gives you staying power, so don’t be in a hurry to get where you are going. Take the time to do it right the first time.

To do it right the first time, you need a company that will create a website persona for you that gives you that extra “oomph” and credibility. You want reliability, dedication and a presence that tells people “you” really know your stuff. After all, insurance marketing is as much about the person behind the website as it is about the products. This means you need to talk directly to the people who would buy what you’re selling –mention things like reasonable health insurance, how to choose what plan best suits different people, what preferred status means and so on.

Having said that, what you would also want is to work with a search engine optimization company that captures the true essence of “you” in your insurance website design. If people know who you are and trust you, they will buy from you. It’s just that simple.

So, if you have an insurance website with personality, fresh content (yes, content is still king), up to the minute blog articles, regular news releases about your area of expertise, and an insurance search engine optimization company in the background masterminding your climb to success – you’ve got the world by the tail. You also have the time to tend your online and/or brick and mortar store without worrying about what’s going on with your online website. Sweet! Don’t wait another minute to jump start your insurance website.

ReadytoQuote insurance marketing company, ReadytoQuote.com. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Interactive Insurance Marketing Success

June 15, 2010

Having an interactive website these days is just about a necessity, particularly when it comes to insurance marketing. Why? Well, because people want to be able to take action when they land on an insurance website, and if they can ask for a quote and get one ASAP, you’ve just made their day. You’ve provided them with instant information they can use right away to compare insurance prices. If you provide surfers with at least three quotes, that’s even better, because the more information they have, the better decisions they make for themselves.

One thing to think about though is that people don’t just visit insurance websites for quotes. They want to see or read something that they find interesting; something that gives them information they didn’t know and gives it to them in a way they can understand. No jargon here people. If people hit your website wanting to know information, you need to be able to provide it – right away. This means you need to make your message to potential buyers memorable, honest, prompt and reasonable.

If you want that website of yours to have a life of its own, you will want to make sure you have properly targeted insurance search engine optimization, no ifs, ands or buts about it. Combine that with dynamite website design – something professional, clean and memorable – and you have two critical factors going for you in the Google ranking wars. Make sure you choose a company that knows website design for the 21st century and has experience in the insurance industry. One thing is for sure, they won’t run out of good ideas for you anytime soon.

How does this magic happen? The insurance marketing company you choose will use Web 2.0 specifications and makes sure your site is about YOU and your business. They will know you are one of a kind and that means your insurance website will need to be one of a kind as well. New ideas, new layouts, new approaches to blogging and social media marketing – it’s all part of the package when you find the right search engine optimization team. No cookie cutter websites, no cut and paste information, no short cuts – just the straight, ethical goods that do right by your website.

Get that team of professionals in your corner doing your online insurance marketing, insurance search engine optimization and insurance web design. If you have ever tried to do all this by yourself, then you know how difficult it is. Your main focus needs to be your business while someone else provides you with professional insurance agency marketing expertise.

ReadytoQuote.com is an insurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.

Virtual Insurance Marketing

June 1, 2010

What on earth is virtual insurance marketing? No mysteries there, it simply means effectively marketing your insurance agency online by keeping it updated daily, changing the content every second day or so, creating a wildly popular blog, and sharing great insurance information with your website visitors. Tuckered out yet? Well, really, who wouldn’t be? And to top that all off, when would you find time to deal with your real-time customers? Good question, right?

Those points that we just mentioned are things that need to be done with your insurance website on a regular basis if you want to keep traffic coming to see you – and – converted to buyers. But for you to try and manage all of that and run your business? Well, that’s just about impossible for you to be two people in two places at once doing two different things. If you have a clone going for you, that’s great, but most insurance agents are doing this by themselves.

Bet if you had the chance to be a computer geek and were able to tackle Web 2.0 formatting, social media ins and outs, the latest and hottest add-ons and plug-ins, your site would just about sing and dance on its own. Now, that’s a good visual. Think about it for a second, you need to have your website in line with what the marketplace is doing or it won’t fly.

So what do you do with very little time on your hands? Answer is, find a company whose niche is insurance marketing because they have over 25 years of experience and know how to run an online insurance business successfully. You’d get a behind the scenes kind of company that tweaks and tunes your website to make it rises through the ranks. You’d get a marketing company that knows what will attract customers. For instance, things like the ability to offer immediate quotes, a blog with insider information from your perspective, and insurance industry articles that educate and inform.

Choose an insurance marketing firm that offers top of the line services from search engine optimization to social media marketing and from blogging to crackerjack writing services. All you have to do is run your business, and that’s what it’s all about.

ReadytoQuote.com is an insurance marketing company. ReadytoQuote.com specializes in marketing insurance websites online. Learn more at ReadytoQuote.com.