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What Your Insurance Website Is Saying

November 30, 2009

All marketing literature from print to mass media to the web must be properly branded to your insurance market. This is very basic. However, many insurance agencies and even companies try to cut costs with their online insurance marketing efforts by using templates for their website.

The problem with template designs is that they are oftentimes designed around generic ideas. For example, if a designer is trying to sell their cookie cutter template to as many insurance websites as possible, they are going to make it suitable for common ideas.

However, the template website design will not come with a means to communicate with your target clientele. By using a generic design, you’re marketing your agency or company as being – well, generic.

The branding of your insurance agency is a multifaceted effort that must show congruence from business card, to billboard, to letterhead; and even to your website. The only way to truly communicate with your target market and really reap the benefits of your online marketing investment is to have a custom design developed exclusively for your insurance agency or company around your practice area(s), and exclusively for your target audience.

To learn more about insurance marketinginsurance search engine optimizationinsurance web designinsurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Moving Your Insurance Website to the Top

November 18, 2009

At the center of online insurance marketing is search engine optimization. While some less scrupulous search engine optimization companies may give promises of overnight success, the rise to the top requires a little time investment.

Websites that rank highly in Google and other search engines do so because of their clear design, navigation, sometimes age, and the quality of their website.

Search engines want to deliver the highest quality results to their search audience. Google claimed market share from competing search engines like Yahoo and Altavista by writing an algorithm that assessed a quality score to every website and ranked them accordingly. The result, a search engine that displayed top quality search results.

Of course by doing so, they raised the standards of website development and search engine optimization and made it a little harder to get to the top.

In most moderately competitive markets, rankings move up in a “two steps forward, one step back” motion that ultimately stabilizes in a preferred ranking on the first page.

To learn more about insurance marketinginsurance search engine optimizationinsurance web designinsurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

How Your Insurance Agency or Company Can Compete

November 9, 2009

Everyday, we talk to insurance agencies and companies from all across the country. It is through this daily interaction that we learn about the concerns of insurance professionals in their pursuit of online insurance marketing strategies that work.

A major concern with many agencies and companies is whether or not they can compete, since they are coming into the online market much later than competitors that may have established a web presence well over a decade ago.

While it will not happen overnight, your insurance website can compete in the search engines.

When ranking a website, Google looks at two primary elements: your website and the number of quality links coming into your website. The advantage that other insurance agencies and companies have – that started many years ago – is simply their inbound link population.

As your insurance website exists, serves visitors and is referenced in third party articles or in the news, you start acquiring a number of inbound links (other websites linking to your website) which improves your credibility with Google.

If you do not previously have a website at all, you will have to get a little more aggressive. A new insurance website needs to (forgive the ancient motivational rhetoric) hit the ground running. From the time it goes live, you need a media machine putting content out on the web, news articles into online newswires, and a team of specialists distributing content through a series of social networks.

To learn more about insurance marketinginsurance search engine optimizationinsurance web designinsurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.