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Enhance Your Insurance Marketing with a Call to Action

October 19, 2009

When you have traffic on your insurance website, you are only halfway to your goal. Google wants to see high quality websites with error free code and professional design. Designs that offer easy navigation for both your end user and the search engine bots are key to getting favorable rankings in the search engines.

Once you have a professional insurance website with inbound links, and your website appears on the first page of search results, then it is time convert traffic to new policies.

Your insurance website must include a call to action. What do you want your visitors to do? Do you want them to read about your achievements, your history and your education? Certainly those are all very important items to have on your website to build a level of confidence but ultimately, you want a quote request.

The best way to improve your website’s conversion is through a call to action. You must tell your visitors what to do. For example, you can have information about your insurance lines, and then periodically interrupt with “click here to get a quote” That link should, of course, take your visitor to a detailed contact page or quote form.

Another important element for conversion is making a short contact form readily available. On every single page of your website, you should have a basic contact form or ability to start the quoting process. You do not want to make your prospective clients work to find out how to contact you.

Make it obvious and make it simple.

Those three items are the most important components of search engine marketing.

To learn more about insurance marketinginsurance search engine optimizationinsurance web designinsurance website or insurance agency marketing, visit or call 1.800.504.8593.