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Fewer New Policies? A Simple Insurance Marketing Trick May Help

October 28, 2009

If your insurance website is getting traffic but converting to fewer policies, one simple fix could be a quick upgrade.

Oftentimes, insurance agencies and companies that have been around a while, have traffic going into their website. If the domain name (www.yourlawfirmname.com) has a few years behind it, that greatly helps the search engine optimization process. Google looks at websites that are more established, have stood the test of time, and offer valuable content. So an aged domain name is a big plus for the search engine marketing side.

While Google likes seeing insurance websites that have been around the web for a significant length of time, that does not necessarily mean they want your design to be old. In fact, if your design is more than a few years old, it’s time for a new one.

The standards for web design have changed significantly over the years. Back in the early nineties, websites frequently used frames (a website structure that uses 2-3 webpages and displays them as one). Now if you use frames, chances are Google has tucked you away deep into their search pages.

With website designs constantly evolving, your insurance website should not be left behind. Most people put a lot of emphasis on the professionalism of websites when deciding to work with an insurance agent, make a purchase, or engage in any other transaction. Your website is an extension of your agency or company and represents the quality and professionalism of the service you provide to your policy holders.

So to bump up conversion and get more out of your insurance marketing dollars, a new website design could be a simple fix.

To learn more about insurance marketinginsurance search engine optimizationinsurance web designinsurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Enhance Your Insurance Marketing with a Call to Action

October 19, 2009

When you have traffic on your insurance website, you are only halfway to your goal. Google wants to see high quality websites with error free code and professional design. Designs that offer easy navigation for both your end user and the search engine bots are key to getting favorable rankings in the search engines.

Once you have a professional insurance website with inbound links, and your website appears on the first page of search results, then it is time convert traffic to new policies.

Your insurance website must include a call to action. What do you want your visitors to do? Do you want them to read about your achievements, your history and your education? Certainly those are all very important items to have on your website to build a level of confidence but ultimately, you want a quote request.

The best way to improve your website’s conversion is through a call to action. You must tell your visitors what to do. For example, you can have information about your insurance lines, and then periodically interrupt with “click here to get a quote” That link should, of course, take your visitor to a detailed contact page or quote form.

Another important element for conversion is making a short contact form readily available. On every single page of your website, you should have a basic contact form or ability to start the quoting process. You do not want to make your prospective clients work to find out how to contact you.

Make it obvious and make it simple.

Those three items are the most important components of search engine marketing.

To learn more about insurance marketinginsurance search engine optimizationinsurance web designinsurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Sailing Into Stronger Insurance Marketing

October 12, 2009

As many took off today for Columbus Day, we continued to work hard to make sure that the insurance companies and agencies who trust us with their insurance marketing continued to climb the search engine ladder.

When Christopher Columbus embarked on his journey, he was searching for the Indies but clearly missed; and thus, landed in North America. When it comes to your insurance marketing, you can’t really afford misdirection as it never ends with discovering something better.

The Internet is still very young (only being commercially accessible to the public since the early 90’s) and still a little risky to explore. This is why it helps to embark on your insurance marketing journey with a map to make sure you are pointing in the right direction.

Here are a few things to consider before marketing online.

1) What are your keywords? – If you optimize for keyphrases that nobody searches for, you will get high placement in Google with no traffic to show for it. Make sure your search engine optimization company researches keyphrases and checks how many searches Google receives on a monthly basis for those terms before optimizing your insurance website. Most SEO companies guess the keyphrases that will work without doing any real research.

2) How are links getting built? – To get ranked higher, your website will need other websites to link to it. The best way to do this is through content. We write articles and press releases each month and then distribute them through online newswires (Google News), blogs, social networks and information resources. As the content is distributed, it syndicates and so does the link back to your insurance website.

3) Your website? – Just as an old ship can no longer be seaworthy, your website may also no longer be fit for the Internet. Web standards are changing and becoming more advanced. Internet users are expecting more from their website experience. Make sure your insurance website is delivering by updating or possibly completely renovating your online presence.

Those three items are the most important components of search engine marketing.

To learn more about insurance marketinginsurance search engine optimizationinsurance web designinsurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Immediate Traffic from Insurance SEO

October 5, 2009

Unlike other insurance marketing and search engine optimization companies, we like to express an honest expectation of how search engine optimization works. The insurance search engine optimization process is progressive, which means a newly optimized website will gradually make its way to the first page of Google for its related search terms.

So at first your insurance website may rank on page 5 (shortly after the SEO re-indexing) then it will work its way to page 3, then 2, and then ultimately to the first page.

So does that mean you are not going to see results for months? Not at all. Utilizing a series of traffic sources is what gets you to the first page.

You have two main elements of search engine optimization: onsite relevance and third party websites linking to your insurance website. The inbound links build credibility for your website, thus resulting in a high ranking.

What are the traffic sources?

Newswires – On most of our standard plans, we write two press releases every month for your agency or company. Those press releases go out to newswires that syndicate to Google News and other relevant news sites and blogs. As people read your press releases from these sources, they click through to your website, thus building not only links but traffic.

Blogs – Your website blog can be syndicated to Digg, your Business Facebook page and Google Blog Search (Google’s search engine for blogs). As content is posted to your onsite blog, it gets syndicated and distributed throughout the web – again, carrying your link and leading web traffic back to your agency’s website.

Social Networks – Social networks are a great traffic source. In fact, we now work with over 6 social networks. These networks allow us to post content to their high traffic, high page ranking networks. As a result, your information and website links reach a targeted audience of potential new clients looking for information related to your area of practice.

The combined search engine optimization process will yield immediate clicks and traffic to your insurance website, even before your website is ranked on the first page of search results. However, this isn’t necessarily the case with all insurance marketing companies because no other company offers the combined press releases, articles, blogging, social networking and writing services as a standard part of their insurance marketing package.

To learn more about insurance marketinginsurance search engine optimizationinsurance web designinsurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.