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Apple-like Design Can Work with Insurance SEO

August 31, 2009

Everybody knows Apple’s simplistic, clear, and intuitive. With their easy to identify stores, no frills images, and use of negative space (white space), they have been able to dominate their markets in a way that “clutter as much as possible” Microsoft has not.

When comparing Apple’s strategy to determine how you can integrate their wisdom into your insurance marketing strategy, we must first express that Apple’s website design style is unique to their size. They don’t have to include their keyphrases such as Apple, iTunes, iPhone or iPod because they already have the weight and strength to get top placement in the search engines for those terms with a minimal amount of text.

But you can still design your insurance website with Apple-like simplicity and still achieve a higher search engine ranking.

First, focus on the top. The very first things you want your prospective clients to see are what you can do and who you are… in that order.

At the very top of your page with as little distraction as possible, you should identify the insurance lines you offer and how to proceed with get a quote.

Below that top heavy introduction is where you should introduce content. The content should be easy to access, easy to read and always geared towards your audience contacting your insurance agency or company. Content is how Google can identify your site as being relevant to your insurance lines.

It’s always best to break up your insurance lines into as many sub-pages as possible to build a website that offers a substantial amount of relevant information.

The more pages you have to offer, the more substantial your website appears to be. You can have a lot of content, simplistic easy to use design, and achieve high conversion rates from Apple-like clarity.

You can always convert better by keeping it simple.

To learn more about insurance marketinginsurance search engine optimizationinsurance web design, insurance website or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

What RSS Can do for Insurance Marketing

August 24, 2009

RSS stands for Really Simple Syndication. With a name like Really Simple Syndication, the workings for a beginner can be anything but simple.

Most popular blog platforms will automatically generate RSS feeds. Blogs like WordPress, Blogger and TypePad will create an RSS feed based on your blog entries. Then other blog owners can receive your RSS feed and subscribe to your content. Or they can subscribe to your content using an RSS feed aggregator like the freely available Mr. RSS Puller (http://mrrsspuller.sourceforge.net/).

RSS feeds allow people to customize the information they receive. If you like the technology section of the USA Today, but the political commentary of the Washington Post, then subscribe only to those categories. If you are interested in what is getting published on other websites, plug in their feed and have it automatically updated.

On the marketing side, having an RSS feed readily available will increase the number of eyes that have access to your content and if they syndicate your content onto another website, the RSS feed can also build new inbound links to your website.

To learn more about insurance marketinginsurance search engine optimizationinsurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Online Insurance Marketing to Help Rise Above Other Agencies

August 10, 2009

With search engine optimization, you are constantly competing to be the best website in your field, while convincing Google that your insurance website is in fact page one material.

The best way to do this is to make your website an asset to your visitors. About 5 years ago, the quality of search engine results was getting lower due to the introduction of two ideas – doorway pages and keydomains.

Doorway pages were pages that frequently repeated the target keyphrase in order to display an “optimized” page. Ultimately, a website was filled with hundreds of doorway pages containing repetitive copy, the only difference being the keywords.

Keydomains worked along the same lines only instead of having highly optimized pages, they had highly optimized domain names.

For a while it seemed like no matter what you searched for in Google or Yahoo, you were bombarded with low quality spam pages that provided little, if any, useful information. So Google started punishing the sites using doorway pages and keydomains and no longer ranked them favorably.

Most ethical search engine optimization companies and online insurance marketing companies stopped the practice of doorway pages and keydomains, and moved forward with other ideas that were an effective means of optimizing a site while helping the search engines display useful search results.

With that said, you need valuable content and information. A website with many pages of useful information will generally rank higher in Google and other search engines. Plus, it helps build credibility for your insurance agency or company.

Making your website an asset to visitors is not solely accomplished with content (though content is very important); it’s also accomplished through providing resources. Help your visitors find more information on a topic of interest by linking to relevant government resources, state/county websites, and even articles written by other agencies — in areas outside of your service area.

All of this will help your insurance website be an asset to your visitors and the search engines as well.

To learn more about insurance marketinginsurance search engine optimizationinsurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Should Insurance Agencies and Companies Social Network?

August 8, 2009

We spend a lot of time talking about social networks. Why? Because they work. Social networks are probably one of the greatest things to hit search engine optimization and insurance marketing since the popularity of blogs.

Is it appropriate for your insurance company or agency to engage in social networking? Yes… with restrictions.

The first rule of business in social networking is to avoid MySpace. MySpace is not a place for business; it’s a place for kids, and their market share is quickly switching to Facebook.

The goal of any social networking is twofold. First, you need to get your name out in a community, and then connect with other businesses, insurance related professionals and individuals with whom you may share common goals and interests. Doing so may result in cross country exchanges of leads and prospects which is certainly a priority.

The other side, which excites us as online insurance marketing geeks, is the further spreading of content and generating inbound links back to your firm’s website.

You need to use social networks that allow you to publish a blog on their system. Then you can publish content, articles, stories, and credentials; all of which link back to your website. Having an abundance of information on your social networking profile will build credibility for you and your company/agency, and prevent you from being just another profile.

To learn more about insurance marketinginsurance search engine optimizationinsurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.