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Improving Your Insurance Search Engine Optimization with Headers

May 15, 2009

There are two sides to marketing your insurance website with search engine optimization. The first is onsite optimization. These are the changes made so your website’s tags and content clearly reflect your most popular keyphrases.

The second part is link building. This is the process of getting third party websites (not affiliated with your own) to link to your website.

This week, we are going to focus on the first part: onsite search engine optimization.

A very simple modification you can make to your insurance website to help its search engine optimization is to include keyphrases in the header tags.

Your website’s header tags are assigned as H1, H2, and H3. You can continue to H6, but the top three are the most important. In November 2008’s Google Search Engine Optimization Starter Guide, Google talks about why headers are so important.

“Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.”

With the goal of onsite search engine optimization being to make your insurance website look good to both users and the search engines, header tags are an easy way to accomplish both.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.