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Adding to Your Insurance Website Content

April 9, 2009

A common misconception is that Google wants to see a website always changing. For a website like CNN, your local newspaper, or an active blog, that’s alright because they don’t focus on any one set of keyphrases. Their traffic comes from the keyphrases in their articles.

But your insurance website is different. It has a set of keyphrases for which you want to achieve first page placement. If you constantly change your insurance website titles, headers and on-site page content, your website may appear to be more unstable than dynamic.

An unstable insurance website is not attractive. However, dynamic is a good thing.

The key is having a balance. The best way to achieve this balance is with a blog and an RSS feed. By regularly posting blog entries to your onsite blog, your website will always be growing with new pages generated from your blog entries. The larger your website, the higher quality it looks. The greater the quality, the more successful your insurance marketing effort will be.

By using an RSS feed, you can display the blog entries on your home page and sub pages. The feed will update each time you post a new blog entry.

A good example of this can be found on our website at The content you see in the right column of the website is coming from our insurance marketing blog and is automatically posted on the side whenever we post a new blog entry.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.