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Insurance Marketing without Effort

March 2, 2009

Perhaps the most discouraging factor of marketing your insurance agency’s website is the belief that you don’t have the time to do it. If you are like most agents, this is true; you do not have the time to market your website.

Some insurance marketing companies offer website templates which you log into and build. Then, you have to build links to your website and perhaps manage a blog. Save yourself time and headaches by working with a company that will put your insurance marketing on autopilot.

If you are going to embark on a journey through insurance marketing quotes, then here are some questions to ask your prospective insurance marketing company:

1) Website – If the company is going to build your website, always ask for a couple examples. Have them show you fully functional websites that have been custom built. Cookie cutter websites and template designs do not convert traffic to new policies. To convert your web traffic into new cases, you must have a quality website with web 2.0 standards and marketing/branding techniques built-in.
2) Search Engine Optimization – Ask your prospective marketing company for websites they have optimized. Look for examples in competitive insurance markets.
3) Content – Getting ranked on the first page of Google and other search engines involves link building. The best way to do that is by writing and distributing press releases, articles, blog entries, and social networks. Your insurance marketing company should handle all of this and only require you to review written content.

By working with an insurance marketing company such as, your insurance agency or company’s marketing success can be put on autopilot and become an asset to your business rather than a time liability.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit or call 1.800.504.8593.