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Your Insurance Website Can be on the First Page of Google

March 30, 2009

Probably one of the most hindering factors in insurance marketing is when an insurance agency or company gives up before trying. Ideas like “my insurance products are too competitive” or “my city/state is too competitive, my insurance agency won’t be in the top 10 on Google” often prevents agencies from starting an online insurance marketing campaign.

Here is a secret… yes, your insurance website can be on the first page of Google when someone searches in your region for your insurance products. This is talking about the natural top ten rankings, not pay-per-click sponsored advertisements.

The process of getting to the first page of Google involves a professional insurance website and building quality links to that website. Even though you may be in a popular city or state, not all of your competitors are taking advantage of natural search engine optimization.

Take Advantage of Search Engine Optimization

Seniority plays a roll in online insurance marketing. The sooner you begin search engine optimization, the sooner your insurance website will begin looking credible to Google. Credibility is based on the quality of your website, links to your website, and something that no one can speed up: the age of your website.

By claiming your page one position now, you can become a present force in Google in the future.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Designed to Get More Insurance Policies

March 16, 2009

Previously, we talked a little about what Google wants to see in your insurance website. Things you can’t see, like your website’s HTML code, can play an important role in the success of your search engine optimization and insurance marketing plan.

However, when a visitor gets to your website, it’s important to know what they want to see and which designs inspire higher conversion.

Simplicity can be Challenging

When our insurance web design team reviews the features, design styles and elements wanted by the client, they often have to convince the clients that simplicity simply converts better.

If you have ever driven on the interstate through a heavy tourism part of the country, you are familiar with the red and orange billboards that litter the path. Since everyone is trying to stand out, everyone blends in.

Your website is no different. Your insurance agency’s website design needs to be clean so the points you want your visitors to see can stand out. A clean, easy to navigate website is actually one thing that both Google and your visitors want to see.

A clean website along with a search engine optimization and insurance marketing campaign can be a great asset to your agency and ultimately bring in new cases.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Insurance Web Design with Google in Mind

March 11, 2009

The eyes of Google are color blind. They don’t know or care if your website’s colors match, images look professional, or if you throw some yellow, pink and orange icons around. What they do care about is the magic of clean code within your insurance website.

What exactly is clean code? The existence of your insurance website involves HTML code. Page titles, tags, headers, dividers, spacing, and style sheets all come together to make your insurance marketing and website shine online. However, if your website’s code is not clean and professionally formatted, that tells Google your website is of lower quality than your competitors’.

That’s why it is best to work with a professional insurance marketing company that knows what Google and your visitors want to see. Having professional code, search engine friendly website addresses for your subpages, and detailed attention to the minor elements of your insurance website will play a major role in your search engine success.

Remember, even though Google is color blind, your visitors are not. Next week we will talk about what your visitors want to see and how you can increase conversion, thus turning more visitors into new policies.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Insurance Marketing without Effort

March 2, 2009

Perhaps the most discouraging factor of marketing your insurance agency’s website is the belief that you don’t have the time to do it. If you are like most agents, this is true; you do not have the time to market your website.

Some insurance marketing companies offer website templates which you log into and build. Then, you have to build links to your website and perhaps manage a blog. Save yourself time and headaches by working with a company that will put your insurance marketing on autopilot.

If you are going to embark on a journey through insurance marketing quotes, then here are some questions to ask your prospective insurance marketing company:

1) Website – If the company is going to build your website, always ask for a couple examples. Have them show you fully functional websites that have been custom built. Cookie cutter websites and template designs do not convert traffic to new policies. To convert your web traffic into new cases, you must have a quality website with web 2.0 standards and marketing/branding techniques built-in.
2) Search Engine Optimization – Ask your prospective marketing company for websites they have optimized. Look for examples in competitive insurance markets.
3) Content – Getting ranked on the first page of Google and other search engines involves link building. The best way to do that is by writing and distributing press releases, articles, blog entries, and social networks. Your insurance marketing company should handle all of this and only require you to review written content.

By working with an insurance marketing company such as ReadytoQuote.com, your insurance agency or company’s marketing success can be put on autopilot and become an asset to your business rather than a time liability.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.