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Social Networks Become a Part of Insurance Marketing

February 23, 2009

Over the past few weeks, we have been discussing the process of insurance marketing through search engine optimization. The process includes optimizing website content, website structures, building links, and often times redesigning your insurance website.

Inbound links (websites linking to your website) can make or break an insurance search engine marketing effort. Press releases and articles, which are consistently distributed, help build natural one-way links to your website.

Social networks like Entrepreneur.com of Entrepreneur Magazine and IncBiznet.com of Inc Magazine are now a standard part of the insurance marketing plans offered by ReadytoQuote.com.

These social networks allow us to increase visibility of your insurance agency or insurance company’s name while building links to your website. Having a dedicated social networking team not only proves to be a powerful search engine optimization tool, but also becomes a web traffic source of its own. The team works to build a presence on these social networks while also connecting your agency/company with other contacts within the network.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Insurance Marketing Consists of Patience and Persistence

February 16, 2009

Search engine marketing for your insurance agency doesn’t take effect overnight and it’s a good thing it doesn’t. If your insurance website ranking could leap to the first page overnight, then all of your competitors could also do the same and there would be no stability in search rankings.

The fact that search engine optimization is a progressive process means once your agency’s website is on the first page of the Google search result, your ranking should stabilize within the 1-3 range.

So, continue a persistent link building and insurance marketing effort and have a little patience. That is the best formula for search engine success.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.

Insurance Marketing Strategy is Successful by Design

February 2, 2009

Often times, we talk about the importance of a website’s design in reference to website conversion. So how does your insurance agency or company get a non-effective design? Simple, get a template.

Templates or cookie cutter insurance web design is on the rise and this is a serious problem. Unless your insurance agency is located in a proverbial “one horse town” where you are the town’s lone insurance guru, you have competition.

Visually setting yourself apart from the competition is the easiest way to jump-start a branded agency and increase the conversion in your insurance marketing efforts. If your insurance website is a cookie cutter site that looks like any common agency website, you are telling your visitors that your agency is just that – common.

A custom insurance web design is just one piece of the branding puzzle. Your logo, letterhead, and website should all work together to convey your insurance agency’s professional image.

Just remember, money spent on a cookie cutter insurance web design is money burned.

To learn more about insurance marketing, insurance search engine optimization, insurance web design, or insurance agency marketing, visit ReadytoQuote.com or call 1.800.504.8593.