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Search Engine Optimizing Insurance with Advice

January 2, 2009

When optimizing your insurance web site, it is important to remember that the one thing that brings in the traffic is information. As Google reads your web site and determines your ranking, they have your textual content to use as a guide for establishing your appropriate ranking.

As more and more consumers and businesses start their insurance shopping online, its important for you to position your agency as an online resource. If someone is seeking information and you have that information, they are more likely to request a quote from your agency. With that in mind, it is very important to have online quote requesting available on your web site.

Nobody likes to be confused. By offering clear advice and explanations of terms on your web site, you can help your prospective policy holders gain a basic level of understand which will make them comfortable in their insurance purchase. Aside from those very important points, giving information also positions you and your agency as an expert in your field.

To learn more about insurance marketing, insurance web design, and insurance search engine optimization, visit or call 1.800.504.8593.