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Insurance Marketing by Education

January 2, 2009

Everybody needs insurance but hardly anybody understands it. By having an insurance agency, you have the luxury of offering products that everybody needs. The way to leverage that is by educating your users.

On your insurance agency’s web site, you should utilize a blog and a frequently asked questions/knowledge base. This will add a great amount of relevant content to your web site and at the same time, keep visitors on the site. People that are searching for a policy are more likely to call the agency that informed them on what they were wanting to know.

By having a blog on your web site, your receptionist and agents can add short entries to answer questions as they come up on the phone or in meetings.

To learn more about insurance marketing, insurance web design, and insurance search engine optimization, visit or call 1.800.504.8593.