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Getting More Leads out of Insurance Marketing

January 2, 2009

Leads and policies are the reason why you have a web site or need a web site for your insurance agency. The best way to maximize the number of leads you get onto your web site is start an insurance search engine optimization campaign. Clearly, the more targeted visitors you get, the greater the odds of getting leads and doing more quotes.

It’s also important to have your quote request easily accessible on every page of your site. For example, instead of just having an auto insurance information page and an auto insurance quote page, offer a short contact form on the auto insurance information page and give the user the option of filling out a detailed auto insurance quote on the quote page.

You should also be sure to have your quote pages secured if you are collecting sensitive information like health records, driver’s licenses, or social security numbers.

To learn more about insurance marketing, insurance web design, and insurance search engine optimization, visit or call 1.800.504.8593.