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Consistency Causes Consistent Search Engine Marketing Success

January 23, 2009

You know that room in your house that doesn’t have carpet? The muscle car in the garage that will never be a hotrod? Or the patch of dirt and weeds in your backyard that was supposed to be a garden?

Taking on your own insurance marketing and search engine optimization will probably yield the same results.

By now, most people know what is involved in search engine optimization. Include keyphrases and build links. Anybody truly interested in learning the details can easily access useful information. But when it comes to link building, consistency is key.

The number of links to your website needs to always be growing, and that takes content. Content such as articles, press releases, blog postings, etc, is the best way to build one-way links to your website. However, these pieces of content need to be written, distributed, and linked to your site on a regular basis. A couple of pieces here then another couple of postings two months from now will yield little more than an abandoned home project.

The value of a search engine marketing company is not in that the search engine optimization possesses some secret. The value is in having a team of people dedicated to the consistency of your campaign.

To learn more about search engine optimization and search engine marketing, contact a search engine optimization company.